Decoding Amazon & Walmart Strategies.

Welcome to the buffaBLOG, a place where we aim to share eCommerce strategies and insights as we work to grow our partnered brands online. While we focus on Amazon Sellers, our blog covers adjacent topics within the space.

We are dedicated to building better brands on Amazon and Walmart through properly planning and executing complex brand strategies. Feel free to jump into any of the topics below and continue the conversation.

Amanda K Amanda K

How Swapt is Helping E-Commerce Brands Bridge the Physical-to-Digital Gap

In today’s hyper-competitive e-commerce landscape, the customer journey doesn’t end at checkout—it evolves. That’s where Swapt comes in. Swapt makes it easy for brands to turn physical touchpoints like packaging, inserts, or even the product itself into dynamic, scannable experiences through smart, branded QR codes. For our clients, it’s a powerful tool that enhances customer engagement, encourages repeat purchases, and provides rich post-purchase insights.

Read More

Boost Your Sales with Amazon A+ Content: Basic vs. Premium Breakdown

Amazon A+ Content enhances product listings, boosting conversions and brand awareness. Basic A+ offers customizable modules with images and text, while Premium A+ provides interactive features like videos and hotspots. Learn how to leverage A+ Content to optimize your selling strategy!

Read More

How PickFu Saves Amazon Sellers from ‘Will It Flop?’ Moments

In the competitive world of Amazon selling, making data-driven decisions can mean the difference between success and failure. Enter PickFu, a powerful tool that's revolutionizing how Amazon sellers optimize their listings and products. This versatile consumer insight platform offers immediate feedback from real consumers, allowing sellers to make informed choices at every stage of their product lifecycle.

Read More

Levanta: The Affiliate Marketing Power-Up for Busy Amazon Sellers

Levanta is an affiliate marketing platform designed specifically for Amazon sellers and creators to optimize their affiliate marketing strategies. It integrates with Amazon's Attribution API, allowing sellers to partner directly with affiliates, manage campaigns, and track sales performance in greater detail than with standard Amazon affiliate programs.

Read More

Walmart's Brand Portal: Because Your Brand Deserves a Bodyguard

Introducing the Walmart Brand Portal—a game changer for brands aiming to protect their turf in the bustling e-commerce jungle! This centralized hub empowers sellers to manage their intellectual property rights, fend off counterfeiters, and maintain brand integrity. With features like brand registration, streamlined IP claims, and performance tracking, Walmart is stepping up its game against Amazon. Discover how this portal can help you secure your brand and build customer trust as the holiday shopping season heats up!

Read More